What's the power of your reputation and why should you harness it in your marketing activities? The article below is a great short read on why it matters. Getting ahead, gaining market share and creating new opportunities - there's no getting away from it: your reputation matters. So don't lose sight of it in your marketing strategy. Customers have always liked hearing what their peers think and in this super-connected, socially mobile world, it's never been easier for your customers to share what they think of you with each other.

In addition to the article below, there are lots of great free resources to help you develop your marketing strategy or to beef up an existing one. Here's a few great links if you're interested in finding out more...