They were expected to spark innovation and a radical shake up of the legal profession. What we've actually seen so far is a series of 'me too' propositions launching to compete in an already saturated market... It's not that alternative business services providers (ABSs) haven't worked in legal services. They just haven't been different enough.

But that's finally changing.

This article examines why, amid a lot of recent criticism of these alternative 'law firms', we believe the tide is turning. The innovation and improved customer experience that was hoped for when the law was first changed to enable ABSs to be created, is finally about to be felt.