That’s the Economist Intelligence Unit’s conclusion in the article below.
The article takes a brief but fascinating look at the technological trends that both internationally and here at home, businesses consider the most likely to impact their operations in the next 18 – 24 months.
Data analytics star at the top of this list of trends, which also includes robots, gamification, the internet of things and artificial intelligence, amongst other items.
The findings are based on a survey conducted by the Economic Intelligence Unit and sponsored by Microsoft. Mini case studies of Aston Martin and Travellex also feature. What is explored with them is insightful and encouraging for British businesses, regardless of their size and investment budgets. Both these businesses strongly advocate the competitive and operational advantages that increasingly more sophisticated data analytics present.
For me, one of the biggest and most instrumental changes to how we do business today is the technology that underpins how we communicate and the rich breadth of network and community that this technology facilitates. Mobile technology features very high on the EIU’s list, for good reason. The power of the digital, mobile network and products and services capable of being delivered any time, any place and on any device, have never been stronger or more in demand.
Perhaps at the risk of sounding a bit perverse, I am curiously excited to discover how in the near future, chatbots, robots and AI technology will interact within, influence and maybe even improve, these empowering digital communities and structures.
Still, unlike writers such as Mike Elgan in his interesting article: The dark side of the coming chatbot revolution, I’m not (yet!) persuaded that I face a future where I can expect to feel the same way about a chatbot as my pet dog, or to feel sufficiently motivated to make declarations of undying love to it (as apparently people in China have done)… then again, I guess stranger things have happened in our global technological journey so far and it wouldn’t be the first time that it’s happened in the movies…
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the UK has played host to some of the most significant technological breakthroughs of the modern age. And yet, Britons have not always seen their country as a technological powerhouse. With a few notable exceptions ... the UK is not synonymous with world-leading technology brands. But a survey of business leaders in the US and western Europe, conducted by The Economist Intelligence Unit and sponsored by Microsoft, reveals that British executives are keenly aware of the impact of technology on their organisations, with 45% listing technology trends among the factors that will have the greatest impact on their departments in the next 2-3 years—more than any other factor, including market and macroeconomic trends ... This mirrors a growing perception that the UK is at the forefront of Europe’s digital transformation.