The linked article is a great read and needs little explanation of why I chose to share it as a blog piece. The stats are compelling and they resonate with our own experience of how much customer service excellence matters. The guidance is practical and applicable to all business types, whatever their size.
And as the article's author, Rob Wormley asserts,
‘The quality of your customer service is directly connected to your company’s bottom line.’
None of us can afford to get this wrong, especially since there is often little opportunity to undo a not so great first impression.
We created a simple infographic inspired by the advice in this article. You can download the full version here.
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The quality of your customer service is directly connected to your company’s bottom-line. If you have great service, customers are more likely to continue using your company’s services, even if they have to pay more. Here are some stats that prove how important customer service is: 55% of people would recommend a company to others based on its exemplary customer service. (Zendesk) 58% of people say they will never use the company again after a negative customer service experience. (NewVoice) 86% say they would pay up to 25% more for a better customer experience. (RightNow) In the end, great customer service can differentiate you from competitors, help you retain customers, and encourage customers to pay premium for your offerings.