You've got a great product.
You need to put a price tag on it. (Maybe you already have.)
You want it to sell.
And then a lot more.
So, how do you decide what's the best price?
Take a look at this short read published by inc.com. It's packed with helpful practical suggestions and rules of thumb to help you get your price right and to optimise your sales potential, from the outset.
There's a free longer read available as well, to take you even further into making strategically sound pricing decisions.
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Pricing is notoriously hard. Simply asking your customers what they would pay sounds sensible, but often doesn't work. People frequently don't know what things are worth, and their stated preferences frequently don't match their real-world actions. But simply taking your best guess and slapping a price tag on something usually means you're leaving money on the table. So what's an entrepreneur with a product to price to do?