Everyone's heard of Amazon.

Everyone knows it's a 'Hercules player' when it comes to the successful penetration of just about every household on earth... and when it comes to the re-education of mankind in the way that we browse, shop and receive delivery of the products that we consume.

Many factors have contributed over time to its success. But as the linked article demonstrates very compellingly, one thing at which it has consistently excelled is social media - indeed, even seemingly before social media (as we know it today) really existed.

Take a look at how in this informative short read. You may be surprised by just how easily they've achieved it - and perhaps by how easily you could start to do the same. 

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