The Committee of Advertising Practice (CAP) has announced new rules banning the advertising of high fat, salt or sugar (HFSS) food or drink products in children's media. 

The new rules come into effect on 1 July 2017 and will apply across all non-broadcast media, including online and in social media.

Advertisers will be prohibited from placing HFSS advertisements in children's media or media where children make up 25% of the audience.

CAP has published a useful Q&A document for advertisers to assist in their preparation for the introduction of the new rules. It can be found here.

Law for the online generation starts here.