Creating an online presence is more than having a website - it is about creating a website, branded email, branded domain, having social media accounts and optimising your website. Creating a virtual version of your business can help you reach a wider audience, increase your profits and minimise costs, as you will be more accessible.
Having a business website allows customers to access your products and services 24 hours a day, 365 days of a year. A website will not only help to increase your revenue, but it can also help you to establish your brand by advertising your products and services. There is the additional benefit that your business will probably remain in your customers thoughts when they want to make another purchase.
Your website should have more than a fancy design. A good website should allow you to sell products, advertise, engage with customers, contain articles, allow you to chat to experts, track orders, make payments and contain multimedia. However, not all websites may need these features but it is worth investigating which ones will be beneficial to your business.
Creating a website does not have to be expensive as there are numerous free website builders such as WordPress, Weebly and Wix. These websites offer various templates that allow you to drop and drag different designs, fonts and styles into your website. If you have a larger budget you may want to use their premium packages or consider paying for a professional website.
Search Engine Optimisation (SEO)
This is the most effective way of getting a high ranking in the results for search engines in order to attract more customers. This is done by listing key words and phrases relating to your business. For example if you are a personal trainer including words such as cardio, weights, stretching and weight loss to your website will allow your website to be found easier when customers are searching for your business.
Understanding how customers navigate through your website is important as you want your website to be user friendly and to be able to direct customers to your products or services. There are a number of free analytical tools such Google Analytics, Check my links and Moz pro tools. These tools will allow you to understand the age, gender and the location of your customers which will help you to target the correct customers.
Using Social Media as a part of your marketing mix will help you to reach a wider, larger and more diverse audience. You can do this by using platforms such as Facebook, Twitter and Instagram. It is important to use different social media platforms as consumers use different platforms based on their age and preference. For example Snapchat is a video based platform and is mainly used by 18-24 year olds and Facebook is used by a wider audience base that focuses on pictures, content and video. Creating a social media platform doesn’t have to be difficult or time consuming, however choosing the correct platform or platforms is key.
These days, any business worth its salt has an online presence or a website.