Using social media can be an advantageous way of promoting your business. It’s not only cost effective but it can also help you to build a brand, allow customer engagement and can increase traffic, which may lead to increased sales. However, success will not happen overnight nor will it lead to instant results, as there are a number of factors to consider including:

  • What is the most effective platform to engage with my target audience?
  • How will I use my content?
  • When are the most effective times to post?
  • Does my brand define the core values and image of my business?
  • How can I monitor the performance of my content?

There are a number of different social media platforms to consider including Facebook, Instagram, Snapchat, Twitter and YouTube. Each platform has its own target audience and uses content in different ways. For example Facebook uses a mixture of text, photos and videos and its users are mainly aged 25-34. Whilst Snapchat is a video based platform and majority of users are aged 18 - 29, according to Statista, an online statistics company.

Other benefits of using social media:

  • Improved visibility: This can be achieved by posting good content on subjects relating to your sector and engaging with users.
  • Reaching a wider audience: It gives you the opportunity to promote your products or services to users whom you would not have been previously able to engage with.
  • Cost effective: It's a cost effective way of promoting your business and is generally cheaper than methods such as TV, print or radio.
  • Increased customer engagement: It allows you to engage with your audience and key influencers within your sector.

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