Have you ever wondered where to file a complaint if you feel there is an issue with advertising materials?

The Advertising Standards Authority (ASA) is the UK’s independent advertising regulator. The ASA makes sure ads across UK media stick to the advertising rules (the Advertising Codes).

And the Committee of Advertising Practice (CAP), the sister organisation of the ASA, is responsible for writing the Advertising Codes. The ASA and CAP are committed to regulating in a way that is transparent, proportionate, targeted, evidence-based, consistent and accountable.

The ASA recently investigated complaints against Amazon.co.uk in relation to their “one-day delivery” service that they offer as part of their Amazon Prime membership. It received 280 complaints from Amazon customers claiming they did not receive their delivery by the following day, and thereby arguing that the “one-day delivery” claims were misleading.

The ASA upheld these complaints and told Amazon to make it clear to customers that some Prime labelled items were not available to be delivered by the next day.

At Markel Law we regularly comment on SME related matters. 

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