Why is it important to consider the context of displaying images and details of staff who have left your business on your website?
One of the reasons is that it can lead to a complaint of misleading advertising.
The Advertising Standards Authority (ASA) has recently investigated a complaint against a business that an ad on its website was misleading, as it displayed an image and details of a former employee on its "The Team" page. This was after the former employee had requested for her image and information to be removed from their website.
The ASA agreed with the former employee that this was misleading and have directed the business that their advertising must not feature profiles of staff members who have left the business.
At Markel Law we regularly comment on SME related matters.
Follow this link to find out more about Markel Law and how we can assist your business.
We understood that Dr Awenat was no longer associated with the Expert Minds clinic and had directly requested for her image and information to be removed from the website (www.expertminds.co.uk). However, Expert Minds continued to show her image and career details on the “THE TEAM” page of their website. Therefore, because Dr Awenat no longer worked at the Expert Minds clinic, but her details were still appearing on the www.expertminds.co.uk website, we concluded that the ad was misleading.