The UK's data watchdog, the Information Commissioner's Office (ICO) has fined Bounty (UK) Limited £400,000 for illegally sharing personal information belonging to more than 14 million people.

It found that Bounty, a pregnancy and parenting club, collected personal information for the purpose of membership registration through its website and mobile app, directly from new mothers at hospital bedsides. 

The company also operated as a data broking service from June 2017 until 30 April 2018, supplying data to third parties for the purpose of electronic direct marketing. The personal information shared also included details of very young children, including the birth date and sex of a child.

An ICO investigation found that Bounty breached the Data Protection Act 1998 by sharing personal information with a number of organisations without being fully clear with people that it might do so.

At Markel Law we regularly comment on SME related matters.

Follow this link to find out more about Markel Law and how we can assist your business on health and safety related matters.