The Information Commissioner's Office has launched a campaign to help people understand how organisations might be using their data to target them online, and how individuals can control their personal data.
The campaign highlights areas around social media settings, microtargeting and political campaign practices.
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In our data-driven world, it’s more important than ever to know who is using your personal data, and why. It’s your right to be informed about how organisations are using your data, even if it happens behind the scenes. This includes understanding how people use your data to target you with social media adverts. We’ve created a number of resources to help you understand how companies might be using your data to target you online and why, and how you can control who is targeting you.